Whether you are founding a new company, just starting your own business, or your outdated website is in desperate need of a relaunch, the question arises: do I do it myself or do I find the right service provider for it? The same question also arises in medium-sized companies, which…

Results are the third major building block of trust after customer orientation and competence. What could be more convincing than a series of successful references? How these are best communicated varies from one industry to the next. What are relevant results? First of all, it is important to find out…

Heute möchte ich ein Buch vorstellen, das mich angesprochen hat. Es ist das Buch „The trusted advisor“ von David H. Maister, Charles H. Green und Robert M. Galford aus dem Jahr 2000. …

The person of the entrepreneur and his personality plays a major role in building trust — for smaller companies and self-employed people anyway, but equally as the head of a large company. The managing director, owner, or CEO stands for the company and shapes the image. …

Today I would like to introduce a book that appealed to me. It is the book “The trusted advisor” by David H. Maister, Charles H. Green, and Robert M. Galford from the year 2000. …

Maybe you know this feeling: You have the best product or have worked for weeks on the perfect service. Now everything is finally in place. Now the customers should actually come all by themselves. Word must get around about the great features of this product. …

Competence consists of a combination of expertise, process knowledge, experience, passion, and capacity. Successful companies are often so good, especially over longer periods of time, because they do what they do with great passion. It’s important to show that, too. I well remember the plant tour at a new customer…

Both experience in a field and being on the cutting edge can be important when approaching new customers. Is it an either … or … or a both … and …? Which provides more trust for the potential customer? I would like to consider this question using the example of…

Presenting processes correctly in communication is an art in itself. Knowing how to handle processes well is as much a part of the entrepreneur’s or organization’s competence as expertise, experience, passion, and capacity. All are important for new customers to understand if someone is competent to provide the service they…